I founded PEP! on a mission to turn kids into animal  heroes by teaching responsible pet ownership. After volunteering at a local shelter, I was astonished at the number of animals surrendered each day. It is daunting to know that for every animal who found a home, there are hundreds that were not so lucky. No matter how much time, money, or energy is put into saving every pet, millions of pets will never make it out of the shelters alive. I knew that we had to create a solution or we would be facing these same problems decades from now. My mission is to educate kids so they can make a generational change that will benefit pets across the globe. By cultivating skills of responsibility, empathy, and compassion, we can end the cycles that brings pets into the shelters in the first place. PEP! is changing the world for animals, one kid at a time!

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-Erica Callais Falbaum,

Founder/ Executive Director